We developed a custom packaging portfolio for Wonderland's product range that aligned with their brand image, enhanced the customer experience, and reflected their identity.

Wonderland was founded by brothers Brothers Alex and Oliver Santoro with the goal to serve up what they say are the best meat and vegan fast food dishes from burgers to wings and fries

The challenge from Wonderland was to develop a range of packaging products that would capture the bright illustrated aesthetic of the brand's essence and offer a memorable unboxing experience for customers.

The artistic concept of Wonderland's brand takes creative cues from pop culture cinema, with graphic illustrations and a unique colour scheme of pink, purple and chrome.

To create a memorable unboxing experience, we were able to print the detailed illustrations using a digital CMYK printing technique that was both full colour and seamless inside and outside..

Additionally, we carefully selected materials that were intutitive, durable and sturdy enough to maintain product integrity in transit.

Our bespoke packaging portfolio for Wonderland had the following positive outcomes:

• Enhanced Brand Image: The packaging we created reinforced Wonderland's brand image and brought their identity to life.

• Customer Delight: The playful designs, vibrant colors, and special features added a sense of anticipation and joy, leaving a lasting impression and generating positive word-of-mouth.

• Differentiation and Competitive Advantage: The packaging portfolio helps Wonderland stand out in a competitive lifestyle market.